Case Study: FinancialForce achieves 112% increase in deal size and 2X win rate with SalesHood

Financialforce Reduces Sales Cycle Time Dramatically

FinancialForce engaged SalesHood to address inconsistent messaging and lift sales attainment across its field organization. Faced with the need to align company-wide messaging and speed up deal closures, FinancialForce adopted the Selling through Curiosity sales methodology and used SalesHood to roll out the program across teams.

SalesHood implemented a structured reinforcement program—deal wins, pitch certifications, self-paced study, team exercises, peer reviews, and onboarding/mentorship led by FinancialForce’s Global Field Enablement Manager, Alicia Blythe. The SalesHood-driven program delivered measurable impact: 112% increase in deal size, 32% reduction in time to close, a 2x (200%) increase in win rates, and a 20% reduction in rep attrition.

FinancialForce

Alicia Blythe

Global Field Enablement Manager