Case Study: TRC Consultants achieves streamlined marketing and improved pipeline visibility with Salesfusion

TRC Consultants - Customer Case Study

TRC Consultants, an Austin-based developer of software for small to midsize oil and gas exploration and production companies, relied on a one-person marketing team and three disconnected marketing tools that weren’t integrated with the CRM. Manual lead entry, limited lead scoring and nurturing, and poor visibility into the sales funnel left little time for strategic marketing.

In 2015 the company consolidated its stack by adopting Salesfusion (integrated with a new Saleslogix CRM), chosen for its native CRM integration, ease of use and event-management features. The unified platform automated lead capture and nurturing, gave sales real-time visibility and alerts, and created process efficiencies that freed the marketer to focus on strategy and pipeline management.

TRC Consultants

Katherine Tronolone

Marketing Department