Case Study: Coverall achieves broader CRM reach and streamlined lead routing with Salesfusion

The Coverall Sales Team Can Now Stay in Contact With Prospects

Coverall, founded in 1985, is a global commercial cleaning franchisor with over 50,000 customers, 90 support centers and 9,000 franchise owners. The company needed a faster, more automated way to capture and route leads across its large affiliate network and sales team, and wanted better tools for creating and analyzing customer surveys to support long-term client relationships.

Coverall implemented Salesfusion for its CRM integration and capabilities in lead scoring/tracking, email and drip campaigns, online surveys and web tracking. The platform identified invalid email addresses to expand reach in the CRM, let marketing create and manage campaigns while enabling sales to stay in contact with prospects, and improved marketing–sales alignment and survey analysis.

Coverall

Cedric Lopez-Almeida