Case Study: Realityworks achieves higher-quality leads and sustained engagement during long sales cycles with Salesfusion

Realityworks nurtures relationships and stays top-mind during long sales cycles with Salesfusion

Realityworks develops experiential learning tools—like infant simulators, welding trainers and business education simulations—for schools, social service agencies and career training centers worldwide. Because many customers are school systems, Realityworks faces long purchasing cycles and needed a way to nurture prospects, stay top-of-mind and prioritize sales outreach.

By using Salesfusion for event follow-ups, automated nurture tracks, personalized landing pages and lead scoring tied into its CRM, Realityworks automated engagement and routing of sales-ready leads. The result: higher-volume, better-quality leads, improved response rates and clearer visibility into which assets drive conversions, allowing the team to focus resources on the most promising opportunities.

Realityworks

Emily Kuhn

Marketing Automation Specialist