Case Study: Cleveland Cavaliers achieve increased ticket sales and fan engagement with Salesfusion

Pro basketball team improves fan targeting and drives higher sales

The Cleveland Cavaliers turned to Salesfusion at the start of the 2013 NBA season to sharpen fan targeting and boost revenue. Facing goals to increase ticket sales and improve fan experiences, the team needed a way to better track interest, score leads, and run more effective campaigns.

By implementing Salesfusion’s marketing automation and integrating it with Microsoft Dynamics CRM, the Cavs deployed email and drip campaigns, web tracking, surveys and lead scoring to better measure ROI and fan engagement. The result was a stronger sales pipeline and higher fan retention, increased ticket and merchandise sales, improved customer service, and the ability to run more campaigns at lower cost.

Cleveland Cavaliers

Damion Chatmon

Director of Business Intelligence