Case Study: The Pareto Effect achieves 400% increase in lead generation with Salesfusion

Pareto sees 400% increase in lead generation

Pareto, a leading UK sales recruitment and training firm, struggled with consultants stuck on the phone instead of meeting clients and difficulty reaching key decision makers. The company needed a way to boost sales efficiency, improve lead nurturing, and drive year‑over‑year revenue growth.

Working with Profunnel to implement Salesfusion, Pareto used website visitor tracking, lead scoring and segmented nurture campaigns to identify and engage prospects at every stage. The new system generated a 400% increase in lead generation, produced more sales opportunities, improved conversion rates with fewer calls, and freed reps to spend more time closing deals.

The Pareto Effect