Case Study: Cataract Steel Industries achieves 5 new opportunities immediately with Salesfusion’s Managed Services

Manufacturing Company Creates 5 New Opportunities Immediately After Campaign Launch With Salesfusion’s Managed Services

Cataract Steel, a Niagara Falls–based manufacturer of custom heat transfer equipment founded in 1977, relied on word-of-mouth and independent reps for decades and kept customer data in disparate files and spreadsheets. With no formal marketing team, tools, or centralized database, the company lacked the time and resources to expand outreach and reliably generate new leads.

They implemented Salesfusion’s marketing automation platform plus its Managed Services team for a “do it for me” approach—centralizing customer data, automating lead generation, and having experts run campaigns on their behalf. A product announcement campaign launched with minimal effort from Cataract Steel, allowed tracking of engagement, and produced five new opportunities within weeks, delivering quick ROI and improved sales cadence.

Cataract Steel Industries

Scott Costanzo

Chief Executive Officer