Case Study: Leger Holidays achieves a fourfold increase in summer tour bookings with Salesfusion

Leger Holidays quadruples their summer tour bookings

Leger Holidays, a leading UK coach tour operator, struggled to attribute bookings to specific marketing activity while using an outbound email tool that offered no visibility on market return. They needed a marketing automation platform that allowed unlimited emails at no extra cost, could target customers by past bookings, and would integrate with their booking and reservation system.

Leger selected Salesfusion for its value, web analytics and UK data center, and implemented it with partner Flipping Marketing to get up and running quickly. By building visitor profiles from site behavior and segmenting audiences, they targeted relevant tours to the right customers — resulting in a fourfold increase in conversion rates over their previous email tool, a 10% lift in open rates, reduced brochure printing costs and much better visibility into customer activity.

Leger Holidays

Michael Rhodes

eCommerce Manager