Case Study: Kyloe Partners doubles lead generation and cuts 60% of marketing workload with Salesfusion

Kyloe Partners - Customer Case Study

Kyloe Partners, a UK-based firm and Bullhorn’s global integration partner founded in 2015, helps recruiters implement Bullhorn CRM technology and consulting services. Facing clunky tooling and manual processes (their previous Act-On setup), Kyloe needed a user-friendly, CRM-integrated marketing automation solution to speed contact engagement, streamline sales–marketing alignment, and avoid building a custom Bullhorn integration.

After a single Salesfusion demo they adopted the native Bullhorn integration, using templates and an Events/GoToWebinar workflow to run webinars, landing pages and nurture campaigns. The result: no custom integration needed, synchronized CRM data for better sales visibility, a 60% cut in the marketing manager’s workload, and a doubling of their marketing communications volume.

Kyloe Partners

Kirsten Moorman

Marketing Manager