Case Study: Cireson achieves seamless SugarCRM integration and $500+/quarter savings with Salesfusion

IT Provider Improves Map and Sugarcrm Integration and Saves Over $500 Per Quarter by Making the Switch to Salesfusion

Cireson, a leader in Microsoft Cloud and Systems Center solutions, needed a simpler way to connect its marketing automation platform to SugarCRM. Their previous MAP, HubSpot, lacked native SugarCRM integration, forcing Cireson to rely on two third‑party tools and manual processes that caused sync issues and inconsistent sales–marketing communication.

After switching to Salesfusion, which natively integrates with SugarCRM, Cireson eliminated both third‑party tools (saving over $500 per quarter), resolved syncing problems, and used Salesfusion’s intuitive builders to streamline lead follow‑up, implement lead scoring, and automate reporting.

Cireson

Julie Feller

Direct Marketing Manager