Case Study: Next Connex achieves £500,000 deal and boosts qualified leads with Salesfusion

IT infrastructure provider lands £500,000 deal by using Marketing Automation

Next Connex is a UK-based wholesale data centre and internet infrastructure provider facing rapid employee growth and the launch of a new data centre. They needed to scale qualified lead flow to match a growing sales force but weren’t using web analytics or visitor tracking, leaving territories and their database of clients and prospects stale.

Working with Profunnel to implement Salesfusion, Next Connex deployed website tracking, lead capture forms, lead scoring and automated nurture/drip campaigns to track and qualify visitors and route them into targeted campaigns. The program generated higher open and click rates, produced qualified leads and helped close a £500,000 deal with a large-scale data centre specialist.

NextConnex