Case Study: Highland Solutions improves lead management with Salesfusion

Highland Solutions improves lead management with Salesfusion

Highland Solutions, a technology consulting and development firm, was struggling with manual marketing processes and lead management inefficiencies that could cause lead loss and limit visibility between marketing and sales. To solve this, Highland evaluated automation platforms and chose Salesfusion for its seamless SugarCRM integration and marketing automation capabilities.

Salesfusion implemented lead capture, scoring, and content distribution automation, along with real-time prospect tracking and Event Manager tools. As a result, Highland eliminated manual contact updates, improved lead prioritization, gained better event and nurture visibility, and aligned sales and marketing around lead qualification and campaign planning, boosting overall marketing efficiency.

Highland

Stephanie Blahut

Senior Marketing Manager, Highland Solutions