Case Study: Generis achieves streamlined sales and marketing and clear ROI tracking with Salesfusion

Generis uses Salesfusion to streamline processes and track ROI

Generis, a Finland-based sales and marketing consultancy, faced fragmented marketing systems, poor analytics and limited visibility into lead engagement that made it hard to measure ROI. With a six-person team serving professional services and tech firms, Generis evaluated more than 30 vendors and selected Salesfusion for its full-suite automation and strong Microsoft Dynamics CRM integration.

By consolidating digital marketing in Salesfusion and syncing engagement data automatically to CRM, Generis simplified workflows, enabled timely, personalized outreach, and gained built-in reporting to track campaign performance and ROI. The result: clearer insight into what drives conversions, more effective nurture programs, and a platform Generis now uses to deliver higher-value, revenue-driving campaigns for its clients.

Generis

Tuomas Mäkinen

CEO