Case Study: Strongwell achieves a $30K quote request from its first email with Salesfusion

Fiberglass manufacturer lands $30k quote request from first email

Strongwell Corporation, the world’s largest producer of pultruded fiber-reinforced polymer, needed a more efficient, measurable inbound marketing solution after its previous platform failed to track website activity, email engagement, or integrate with Microsoft Dynamics CRM. Marketing and sales were forced to share data manually, couldn’t measure campaign success beyond opens and clicks, and wanted a way to qualify leads in real time.

Implementing Salesfusion provided CRM integration, real-time website forensics, and personalized nurture campaigns that send emails from individual sales reps. The platform improved email opens, clicks and ROI, reduced campaign management time, and immediately paid off — the first nurture email generated a $30,000 quote request — while enabling better lead qualification and a healthier bottom line.

StrongWell

Barry Myers

Marketing Manager