Case Study: EMA Design Automation achieves higher conversion rates and better-quality leads with Salesfusion

EMA Design Automation - Customer Case Study

EMA Design Automation, a leading North American PCB reseller and Cadence channel partner founded in 1989, needed to move beyond basic email marketing to a platform that offered powerful reporting, visibility into the full buyer’s journey, and robust native CRM integrations after disappointing experiences with third-party connectors.

Salesfusion provided native CRM integration, automated nurture campaigns, custom segmentation, lead scoring, event management and advanced analytics—reducing manual work and improving targeting. The result was higher-quality leads and improved conversion rates, scalable unlimited-user pricing, strong support, and EMA has been a Salesfusion super-user since 2014.

EMA Design Automation

Chris Banton

Director of Marketing