Case Study: Pop! Promos boosts marketing efficiency and sends 100,000+ targeted emails per week with Salesfusion

Custom Promo Production Company Puts a Pop! In Their Marketing Strategy With Salesfusion

Pop! Promos is a fast-growing custom promotional products maker that began as a two-person sunglasses business and expanded to a 25-person operation offering Pantone-matched, fully customizable swag. As the customer base multiplied, their manual email marketing and basic Mailchimp setup became inefficient and unable to segment leads, customers and prospects effectively.

By implementing Salesfusion marketing automation and Advanced Analytics, Pop! Promos automated manual tasks, created segmented lists and built marketing- and sales-specific lead scoring and nurture campaigns. They now send 100,000+ targeted emails weekly, run A/B tests and generate interactive dashboards that replaced manual Excel reports—saving hours each week and enabling a more data-driven, efficient marketing strategy with measurable improvements.

Pop! Promos

Erin Reilly

Founder and Chief Executive Officer