Case Study: Clarity Consultants achieves marketing-sourced revenue tracking and streamlined sales–marketing alignment with Salesfusion

Clarity Consultants - Customer Case Study

Clarity Consultants, a California-based specialist staffing and consulting firm, needed a more data-driven way to track marketing-sourced revenue, automate time-consuming tasks, and stay top of mind with its client database. As a long-time Bullhorn CRM customer, they required a marketing automation platform with a robust native integration to avoid unreliable third-party connectors and preserve their existing CRM investment.

By adopting Salesfusion, Clarity implemented landing pages and forms, one-off campaigns and automated nurtures, contact and account scoring, and BI-grade reporting—all tightly synced with Bullhorn. The result: more automated marketing activity, better visibility into the buyer’s journey, closer alignment of sales and marketing, and freed-up sales time for higher-value work.

Clarity Consultants

Serafim Mendonca

Senior Vice President, Corporate Development