Case Study: DonorsChoose.org achieves a 300% increase in donor conversion and personalized donor experiences with Salesforce for Nonprofits

With Salesforce, DonorsChoose.org Gives Every Donor a Personalized Philanthropic Experience

DonorsChoose.org is a nonprofit that helps public school teachers post classroom project requests and connect with donors. Facing widespread teacher out-of-pocket spending and low engagement from one-size-fits-all appeals — plus missed partnership opportunities due to weak lead tracking — the organization needed a way to personalize donor outreach and scale partner management.

Using Salesforce Marketing Cloud, Sales Cloud, and App Cloud, DonorsChoose.org automated one-to-one email journeys, managed social campaigns, and centralized partner relationships. The result: a 300% increase in donor conversion, personalized experiences for 1.5 million donors, exceeded the year’s fundraising goal within six months, and continued impact — more than $300M raised, 225,000 teachers served, and projects funded in over 60% of U.S. public schools.

DonorsChoose.org

Katie Bisbee

Chief Marketing Officer