Case Study: Wildlife Conservation Society achieves unified, scalable constituent engagement with Salesforce for Nonprofits

Wildlife Conservation Society - Customer Case Study

Wildlife Conservation Society (WCS) is a 130‑year‑old conservation organization that protects millions of square miles of wild places and runs zoos, aquariums, education programs, and advocacy work. Faced with 1.5 million constituent records spread across five databases and countless duplicates, WCS struggled with time‑consuming reporting, siloed engagement data, and an inability to see unified constituent relationships or respond effectively to supporter interests.

WCS implemented Salesforce Nonprofit Cloud (NPSP) along with Service Cloud, Marketing Cloud, and Einstein Analytics to centralize data and create a 360° view of constituents. The unified CRM enabled segmentation, automation, faster service, personalized engagement journeys, reduced administrative overhead, and a stronger platform for scaling toward their goal of expanding and deepening constituent engagement — while opening new opportunities for data‑driven conservation and collaboration.

Wildlife Conservation Society

Jan Kaderly

Vice President of Public Engagements