Case Study: WE Charity achieves a 360° constituent view and scalable stakeholder engagement with Salesforce for Nonprofits

WE Gains a 360-degree View of its Constituents with Salesforce

WE Charity, part of the WE movement, empowers youth and communities through its charitable and social enterprise arms, working with more than 10,000 schools, operating in eight countries, and reaching about 2 million people annually. That scale — plus massive email outreach, social channels, and stadium-size WE Day events — created a complex challenge to track and manage countless stakeholder interactions and communications in a consistent, efficient way.

Standardizing on Salesforce (Service Cloud, Pardot, Social Studio) gave WE a single 360-degree CRM: Pardot enables targeted email campaigns (around 4 million emails/month) with real-time performance metrics, Social Studio manages social engagement, and Service Cloud provides a custom console and live chat to capture all interactions. The result is streamlined, automated operations, consistent data and processes, improved follow-up and engagement, and the ability to manage large events (200,000+ attendees annually) and ongoing stakeholder relationships.

WE Charity

Dan Kuzmicki

Director of Information Systems