Case Study: Wayne State University achieves streamlined journal subscription management and accelerated launches with Salesforce for Nonprofits

Wayne State Uses Salesforce to Drive its Culture Shift

Wayne State University Press, an academic journal publisher, had doubled its journals program and needed a modern subscription management system that could handle journal workflows and the complex accounting university presses require. They were migrating from another platform and wanted the conversion to be smooth and timely.

Multipub delivered on-site setup consulting and training to align the team and accelerate the project timeline, shortening implementation by weeks. Their audience management platform now centralizes renewals, revenue deferral, and invoicing for all journal products, providing robust accounting capabilities and an efficient, on‑time launch.

Wayne State University

Daren Hubbard

Senior Director, Enterprise Applications