Case Study: Unseen achieves 24/7 victim support and data-driven case management with Salesforce for Nonprofits

Unseen provides 24/7 support to victims of modern slavery with Salesforce

Unseen is a UK charity that supports victims of modern slavery and human trafficking through a 24/7 helpline. Faced with a hidden, complex crime and the need to be constantly available, the organisation needed a secure system that could capture, link and analyse sensitive call data, coordinate referrals with police and partners, and enable advisers to pick up conversations without asking repeat questions.

Using Salesforce (Service Cloud and the Nonprofit Success Pack) Unseen creates a new case for every call with unique reference numbers, role‑based permissions, Chatter collaboration and integrations that streamline workflows. The platform delivers secure case continuity and rich analytics, enabling around 400 calls per month (2,500 cases logged this year), efficiency gains that expand capacity, and better insights to target prevention and support as the charity grows its cross‑border partnerships.

Unseen

Justine Currell

Executive Director