Salesforce for Nonprofits
330 Case Studies
A Salesforce for Nonprofits Case Study
The University of Utah College of Nursing, part of the University of Utah in Salt Lake City, serves about 1,000 students across undergraduate and graduate nursing programs. When an Applications Manager assessed their systems in 2016, he found applicant and student data scattered across multiple external applications and poorly structured Salesforce objects and fields, making a 360-degree view of students difficult and taking up to two weeks to gather basic metrics.
The college adopted Salesforce’s Higher Education Data Architecture (HEDA) with Education, Community, and Service Cloud capabilities—initially working with Enrollment Rx and then completing the migration in-house—to consolidate records, eliminate redundant fields, and create a single source of truth. As a result, dashboards now produce reports in minutes instead of weeks, students complete administrative tasks about 20% faster, faculty review applications in roughly 6 minutes (about an 85% time reduction), and the college can replace legacy systems and scale more easily.
Eric Kenney
Applications Manager and Double-Certified Salesforce Administrator