Case Study: University of Florida achieves streamlined student communications and stronger engagement with Salesforce for Nonprofits

The University of Florida’s MBA Program Turns Chaos into Community

The University of Florida’s Hough Graduate School of Business faced information overload in its MBA program: important updates were scattered across websites, portals, LMS pages and multiple email lists, leaving admitted students overwhelmed and staff struggling to keep content consistent and timely.

The school implemented Salesforce Community Cloud—piloting it for the Global Immersion Experience and then rolling it out to all admitted students—to centralize communications and collaboration. Customized tabs, cohort groups, pre-enrollment checklists and management dashboards let students find schedules, contacts and resources in one place while staff monitor engagement and flag at‑risk students. The result: one unified hub (replacing updates to 19 different LMS locations), higher student engagement, easier profile-driven content updates and more proactive retention efforts.

University of Florida

Kathryn Pearce

Assistant Director of Student Affairs