Case Study: The Brain Tumour Charity achieves cost savings and personalised, data-driven support with Salesforce for Nonprofits

The Brain Tumour Charity saves money and time and aims to save lives with Salesforce

The Brain Tumour Charity is the world's largest dedicated funder of brain tumour research, supporting patients, families and campaigns to improve survival and care. Faced with poor survival rates, limited government investment and rapid organisational growth, the charity needed a way to quickly surface relevant information for website visitors, better understand supporters’ needs, measure campaign impact, and keep operating costs low so more donor money went to research.

Using Salesforce (NPSP, Sales Cloud, Marketing Cloud and Interaction Studio) the charity tracks visitor behaviour, captures complete supporter journeys, and segments people by need so it can deliver highly personalised content and sensitive communications. The centralised data platform has improved campaign planning and event targeting, cut costs through scalable operations, increased fundraising efficiency (helping meet a target of 80p in every pound to go to activities) and supported rapid growth—enabling smarter decisions and more focused support for patients and families.

The Brain Tumour Charity

Antonio Cappelletti

Director of Digital Engagement and Communications