Case Study: African Leadership University (ALU) achieves a scalable single source of truth and reduced administrative costs for student services with Salesforce for Nonprofits

The African Leadership University is Reinventing Higher Education to Train 3 Million Leaders by 2060

African Leadership University (ALU) is a Pan‑African start-up university founded to educate millions of Africa’s future leaders, with an ambitious goal of reaching three million graduates by 2060. Rapid growth was being held back by a patchwork of siloed technology systems that slowed admissions, complicated onboarding for international students, hindered real‑time communication and made student record‑keeping and data compliance difficult.

ALU implemented Salesforce to create a single source of truth across recruitment, admissions, student services and alumni engagement, streamlining processes with automated marketing, lead scoring, onboarding workflows and secure record management. The unified platform has improved prospective‑student engagement, sped admissions and onboarding, strengthened data protection and cut administrative costs—giving ALU a scalable foundation to expand to many more campuses and tens of thousands of students.

ALU

Aseidas Blauvelt

Chief Technology Officer