Case Study: Westminster Theological Seminary achieves 75% faster lead conversion and accurate enrollment forecasting with Salesforce for Nonprofits

Smarter Recruiting Generates High-Quality Leads and Boosts Staff Effectiveness for Westminster Theological Seminary

Westminster Theological Seminary, a Reformed Christian seminary in Glenside, PA, launched online programs but found its recruiting and admissions systems lacked the functionality to track, score, or segment leads. Admissions counselors spent excessive time nurturing poor-fit prospects because lead sources and engagement weren’t visible or connected to their application and student systems.

Westminster implemented Salesforce Education Cloud (Pardot, Experience Cloud, Service Cloud, Lightning, Premier Success) to consolidate lead data, automate scoring and nurture campaigns, and give counselors a single interface for outreach. Within six months they were accurately forecasting enrollments, reduced time in the funnel by 75%, raised counselor job satisfaction from 3 to 9, and improved the effectiveness of marketing spend.

Westminster Theological Seminary

Ellie Rinehart

Former Business Solutions Architect