Case Study: Lebanon Valley College achieves record enrollment growth and streamlined recruiting with Salesforce for Nonprofits

Small Private College Achieves Big Results with Salesforce

Lebanon Valley College (LVC), a small private college in the competitive Northeast market, needed to improve recruiting and admissions but lacked a unified view of prospective students. Marketing and admissions data were scattered across multiple CRMs, spreadsheets, and manual processes, making it difficult to identify leads, personalize outreach, and use limited resources efficiently.

LVC implemented Salesforce as its CRM and database of record and launched Marketing Cloud to centralize, automate, and personalize communications and student journeys. The unified platform eliminated manual tasks, enabled targeted messaging and faster reporting, and delivered measurable results: 27% growth in graduate and professional studies leads, record undergraduate enrollments (2019 and 2021), an 18% increase in the applicant pool (2020–21), and significant administrative efficiencies.

Lebanon Valley College

Jaime Rowe

Director of Marketing