Case Study: Seattle School of Theology and Psychology achieves 50% reduction in attrition and 29% increase in applications with Salesforce for Nonprofits

Seattle School of Theology and Psychology Slashes Attrition in Half with Salesforce

The Seattle School of Theology & Psychology is a small, progressive graduate school in downtown Seattle that grew from a kitchen-table idea into an independent institution. Facing limited recruiting tools—reliance on a student information system as a clumsy record-keeper, no integration with communications, and no proactive engagement strategy—the admissions team needed a true system of engagement to reach prospective students more effectively.

By implementing Salesforce Sales Cloud and rebuilding recruiting and admissions processes, the school launched relationship-driven nurture campaigns, online applications, automated email triggers, and a single 360-degree view of each student. Within a year they increased applications by 29%, improved inquiry-to-applicant conversion by 9%, cut attrition in half and raised retention by 10%, and are now expanding Salesforce use for alumni, events, donors, and volunteers.

Seattle School of Theology and Psychology

Nicole Greenwald

Director of Enrollment Management