Case Study: University of San Diego achieves mobile-driven student engagement and a 360-degree student view with Salesforce for Nonprofits

Salesforce Mobile Apps Drive University of San Diego Student Engagement and Success

The University of San Diego, a nationally recognized Catholic university, faced a growing gap between students who live on mobile devices and its largely nonresponsive web presence and basic mobile tools. USD also lacked a unified way to track student participation in campus events, so valuable out-of-class engagement data was scattered, inconsistent, and costly to collect.

USD implemented a Mobile First strategy and built a suite of Salesforce-based mobile apps (including Insight, mySDMobile and others), plus an Event Check‑in app and campus kiosks that feed a central CRM. The integrated solution created a 360-degree student view, improved analytics and advising, boosted app adoption (for some apps from ~10% to about 70%), and strengthened engagement and student success.

University of San Diego

Chris Wessells

Vice Provost and CIO