Case Study: Columbia Business School achieves personalized, mobile-enabled Executive Education and streamlined operations with Salesforce for Nonprofits

Salesforce helps move Columbia Business School Executive Education from the classroom to the community

Columbia Business School’s Executive Education program needed a flexible way to track students, sponsors, faculty and curriculum across 60+ offerings, personalize programs to meet executive needs, and keep a highly mobile sales team connected while simplifying online enrollment and billing.

By implementing Sales Cloud, App Cloud, ExactTarget Marketing Cloud and the Salesforce1 Mobile App, the school centralized data, surfaced course content and pricing on its site, automated billing and payments, and ran targeted marketing campaigns. The result: more data-driven program design, focused and self-sufficient sales efforts with real-time mobile access, faster proposal development, streamlined accounting, and stronger ongoing student engagement.

Columbia Business School

Jason Belland

Director