Case Study: Goodwill Industries of San Francisco, San Mateo and Marin Counties achieves centralized donor management and streamlined reporting with Salesforce for Nonprofits

Salesforce CRM makes donor management more effective at Goodwill Industries of San Francisco, San Mateo, and Marin Counties

Goodwill Industries of San Francisco, San Mateo and Marin Counties needed a modern CRM to better manage donors and customers across its website and 17 retail stores, unify marketing from a single database, build business intelligence, and create a template solution to share with other Goodwill affiliates.

Using Salesforce Sales Cloud and Force.com, Goodwill deployed CRM to 150 employees in a few months, centralizing donor and customer records and integrating the website to auto-create accounts, contacts, and opportunities while sending automated receipts and responses. The result: a much larger donor database, better cross-department information sharing and reporting (including IRS requirements), streamlined donation drives, and improved job-placement outcomes for program participants trained on the system.

Goodwill