Case Study: Redd Barna raises €320,000 in two days and boosts donor retention with Salesforce for Nonprofits

Redd Barna raises more money for vulnerable children with Salesforce

Redd Barna (Save the Children Norway), the country’s largest children’s charity, needed to modernize fundraising and marketing to compete for donors’ time and money. Their challenge was to move from door‑to‑door and mass mailouts to a data‑driven, cross‑channel, donor‑centric approach that could react quickly to world events and justify investment in new technology.

By deploying Salesforce Nonprofit Success Pack with Capgemini and integrating ERP and SMS tools, Redd Barna gained a 360° view of supporters, real‑time dashboards and automation. The team launched an email/SMS campaign in two hours that raised €320,000 in two days; overall revenue rose 5–10%, donor retention improved 14%, manual workload fell 75%, first‑payment rates jumped 50%, and direct response to outgoing activity increased 13%.

Redd Barna

Klaus Damlien

Director of Marketing and Digital Channels