Case Study: Deluxe achieves rapid, data-driven employee giving — $266K raised in 9 months with Salesforce for Nonprofits (Philanthropy Cloud)

Philanthropy Cloud Breathes New Life into an Old Company’s Giving Program

Deluxe, a 105‑year‑old company reinventing itself for the digital age, faced an urgent philanthropy challenge in 2020 as the pandemic, wildfires, and social‑injustice unrest created immediate needs across its communities. Having just implemented Salesforce.org Philanthropy Cloud in January, Deluxe needed a way to pivot quickly, coordinate volunteer time, and track employee giving during rapidly changing crises.

Philanthropy Cloud let Deluxe launch new giving and volunteer campaigns in under a day, enabling eight campaigns in nine months and mobilizing 6,500 employees to raise $266,000. The platform also provided automatic visibility and data analytics on donations and engagement, simplified volunteer sign‑ups and staffing, and helped build what the company calls its strongest corporate philanthropy program to date.

Deluxe

Jane Elliott

Chief Communications and HR Officer