Case Study: Auto Club Enterprises achieves $760,000 in fundraising in two weeks and unites a federated workforce with Salesforce for Nonprofits (Philanthropy Cloud)

One Centralized Platform Helps Auto Club Enterprises Give Back

Auto Club Enterprises, the largest AAA in the U.S. with auto clubs in 21 states, needed a centralized, user-friendly platform to organize and promote volunteer events across its highly federated organization. After launching Salesforce.org Philanthropy Cloud as its VTO platform in January 2020, the company faced a sudden challenge when the COVID-19 pandemic forced employees to work remotely and canceled all in-person volunteering activities.

By using Philanthropy Cloud as a one-stop hub, Auto Club quickly pivoted to virtual events and digital giving—running a Webex telethon featuring 36 leaders and a digital “change jar” campaign, and enabling payroll and credit-card donations within the platform. The centralized solution kept employees engaged across markets, streamlined event management and donations in real time, and helped the company raise more than $760,000 in two weeks.

Auto Club Enterprises

Wendy Nugent

Community Impact Program Manager