Case Study: Ohio Dominican University achieves streamlined student recruiting and a 35% increase in graduate hours with Salesforce for Nonprofits

Ohio Dominican Maximizes Efficiency with Salesforce for Recruiting Students

Ohio Dominican University, a small, tuition-dependent private university in Columbus, Ohio, faced limited resources, outdated data systems and no cohesive student-recruiting platform. With declining enrollments and rising local competition, staff and faculty struggled with manual, paper- and Excel-based admissions workflows and needed better tools, metrics and processes to support counselors and attract more students.

Using Salesforce through the Power of Us program, ODU piloted Sales Cloud in graduate admissions, building an online application that feeds directly into a single system of record for recruiters. The change eliminated manual processes, saved recruiter time, increased graduate recruiting hours by 35% for the next year, and has led to broader adoption across adult, undergraduate and athletic recruiting as the university scales the solution.

Ohio Dominican University

Fred Lassiter

Chief Information Officer