Case Study: Free the Slaves achieves streamlined donor management, improved donor insights and cost savings with Salesforce for Nonprofits

Nonprofit Data Management Helps Fight Human Trafficking

Free the Slaves is a small nonprofit that liberates people from modern slavery and supports communities toward sustainable freedom. Relying on a legacy CRM, the organization faced high licensing costs, fragmented systems, manual donation data transfers, poor donor engagement tracking, and limited ability to identify major supporters beyond raw donation amounts.

Working with Salesforce.org partner Fionta, Free the Slaves implemented the Nonprofit Success Pack and Sales Cloud, performed targeted data migration and cleanup, installed Dupe Blocker, and integrated iATS payments and Mailchimp for engagement metrics. The result: streamlined donation processing, a true 360° view of supporters (including soft credits), better donor/prospect segmentation for targeted communications, and thousands of dollars saved annually in licensing.

Free the Slaves