Case Study: National Multiple Sclerosis Society achieves 75% reduction in email production time and scalable personalized outreach with Salesforce for Nonprofits

National Multiple Sclerosis Society - Customer Case Study

The National Multiple Sclerosis Society runs Bike MS, the largest fundraising cycling series in the world and one of roughly 700 annual events it supports. Marketing was fragmented across local teams with inconsistent branding, manual processes and no reliable campaign measurement, costing about 20,000 hours a year to create event emails.

Partnering with Salesforce Marketing Cloud, a centralized five-person team used data extensions, dynamic content and automation to segment audiences and send personalized, triggered messages. A 40-event pilot improved email efficiency by 50%, saved ~160 staff hours, drove thousands of paid registrations and established measurable baselines; rolling the solution out to all 700 events cut email production to about 5,000 hours while standardizing the constituent experience and enabling future CRM/NPSP and predictive-intelligence integration.

National Multiple Sclerosis Society

Todd Culter

Associate Vice President, Digital Marketing