Case Study: Georgetown University achieves streamlined operations and unified data management with Salesforce for Nonprofits

McDonough School of Business creates efficiency with Salesforce

Georgetown University’s McDonough School of Business, a long-established leader in business education, faced fragmented legacy systems and siloed data that created inefficiencies, limited transparency, and hindered student recruitment and alumni engagement. With high expectations for personalized service from prospect to alumni, the school needed a single, flexible platform to consolidate information and streamline processes.

McDonough implemented Salesforce (Sales Cloud, App Cloud, Salesforce1 and Chatter) to unify departmental data, replace about 10 legacy processes, and manage applicants, students, and alumni through their lifecycles. The platform improved recruiting and engagement—helping staff manage 1,000+ executive applicants more effectively—enabled mobile analytics and event check‑in apps, and delivered measurable gains in efficiency, resource management, data consolidation, and the school’s ability to target and support students and alumni.

Georgetown University

David A. Thomas

Dean