Case Study: Georgetown University’s McDonough School of Business achieves unified data and operational efficiency with Salesforce for Nonprofits

McDonough School of Business creates efficiency with Salesforce

Georgetown University’s McDonough School of Business, a long-established graduate business school, faced fragmented legacy systems and data silos that undermined transparency, efficiency, and relationship management across admissions, alumni, and administrative teams. With high expectations for personalized student service and a large, global network of applicants and alumni, the school needed a single, flexible platform to consolidate data and streamline business processes.

McDonough implemented Salesforce (Sales Cloud, App Cloud, Salesforce1, Chatter) to unify departmental data, replace or integrate about ten legacy processes, and manage applicants, students, and alumni through their lifecycles. The platform delivered real-time mobile analytics, improved recruiting (managing 1,000+ executive applicants and improving cohort quality), centralized alumni relations, and enabled custom apps like mobile event check-in — driving measurable efficiencies, better resource management, and greater capacity to innovate and scale.

Georgetown University’s McDonough School of Business

Cynthia Gener

Director of Applications Development