Case Study: Aventus achieves 44% lead conversion and 5.5% growth with Salesforce for Nonprofits

Marketing Intelligence Helps Aventus Recruit More Students

Aventus is a vocational education college in the Netherlands with campuses in Apeldoorn, Deventer and Zutphen, offering 200 courses and targeting 10% growth. Facing geographic competition, a projected drop in eligible students, and fragmented data, the school needed to understand how prospective students make course decisions and how to drive more attendees to open days — a key conversion point.

By implementing Salesforce Sales Cloud as a single platform, Aventus centralized prospect data, tracked interactions, and tailored outreach (e.g., targeted workshops and materials). The result: over 44% of leads captured in Salesforce converted in 2016, the college grew 5.5% since launching the system, and the team is using insights (noting 70% of open-day attendees apply) to further increase attendance and recruitment.

Aventus

Bjorn Letink

Marketing Communications Advisor