Case Study: Marian University achieves campus-wide efficiency and boosts student engagement with Salesforce for Nonprofits

Marian University Creates Efficiency Across Campus with Salesforce

Marian University was struggling with time-consuming, manual processes that stretched staff thin: guest coordinators hand-entered visit registrations, sent individual confirmations, mailed physical surveys, and student onboarding requirements were scattered across systems and spreadsheets, making it hard to track progress and respond quickly.

By deploying Salesforce (Sales Cloud, Marketing Cloud, App Cloud) Marian automated registration confirmations, online surveys, and data flows into a single system while consolidating student requirements into a one-page checklist. The result: immediate access to survey responses (instead of 2–8 weeks), a 50% jump in survey completions, a 58% increase in on-time tuition payments for new students, reduced mailing costs repurposed for student engagement, and faster, more informed staff interactions.

Marian University

John Armitage

Enterprise Architect and DBA