Case Study: Landmark Trust achieves a 20% increase in holiday lettings and sustainable revenue with Salesforce for Nonprofits

Landmark Trust Conserving History with Salesforce

Landmark Trust rescues and restores historic buildings across the UK and funds conservation by renting them as holiday properties. Faced with ageing, disparate IT systems that hampered its mix of charitable and commercial activities and limited remote working, the Trust needed an integrated, flexible platform to streamline bookings, donations and operations.

The organisation implemented Salesforce (Nonprofit Success Pack and App Cloud) to replace legacy systems, launch an integrated e-commerce and automated booking system, and track donor and customer relationships. The change drove a 20% rise in lettings, with 70% of transactions online in the first year, improved fundraising and financial visibility, and freed staff time for restoration work while laying foundations for further platform expansion.

Landmark Trust

Michca Morris

IT Programme Manager