Case Study: Terre des Hommes achieves triple donor retention with Salesforce for Nonprofits

International children’s charity triples donor retention with Salesforce

Terre des Hommes is an international children’s charity that protects vulnerable children and relies heavily on recurring donations to fund its programmes. The organisation struggled with outdated systems that prevented mobile access, limited insight into donor behaviour, and made personalised, timely engagement and reporting difficult — putting steady income and donor retention at risk.

By consolidating donor data on Salesforce (Sales Cloud, Service Cloud, Marketing Cloud and Salesforce1), Terre des Hommes enabled collaborative fundraising, streamlined donor service, and launched personalized marketing journeys and A/B testing. The change made customer service faster and more consistent, improved campaign visibility, and significantly boosted results: donor retention rose from 8% to 30% (tripling), click‑through rates improved by 5%, and overall fundraising income increased.

Terre des Hommes

Sander Hanenberg

Head of Marketing and Communications