Case Study: IESE Business School achieves unified student engagement and smarter global recruitment with Salesforce for Nonprofits

IESE Business School makes connections for life with Salesforce

IESE Business School, a global MBA and executive education provider with campuses in Barcelona, Madrid, New York, Munich and an office in São Paulo, needed a joined-up way to understand and engage 250,000 prospects, students, alumni and fundraisers. The school faced fragmented data and duplicated communications across departments, making it hard to deliver a personalized student journey from application through alumni engagement.

IESE implemented Salesforce Sales Cloud and App Cloud, giving 250 users a single, multi‑lingual CRM integrated with its website, campus management and learning systems. The solution eliminated data silos, standardized recruitment and marketing processes across campuses, improved event targeting and attendance, and boosted user adoption and productivity — positioning the school to increase recruitment and alumni engagement.

IESE Business School

Aniya Iskhakava

Program Director Focused Programs