Case Study: Hopeworks 'N Camden increases youth opportunities by 10–15% and boosts donor engagement with Salesforce for Nonprofits

Hopeworks ‘N Camden helps Camden youth realize their dreams by using Salesforce

Hopeworks ’N Camden is a nonprofit in Camden, New Jersey that trains local youth in technology to improve job prospects amid extreme poverty and high school dropout rates. Facing fragmented data in Excel and Access, the organization lacked visibility into student progress, opportunities, and donor engagement, limiting its ability to scale programs and track outcomes.

Hopeworks migrated to Salesforce (Sales Cloud, Chatter, Force.com) to centralize student enrollment, attendance, project tracking, and donor management. The platform gave teachers real‑time visibility, enabled targeted donor campaigns, introduced gamified point rewards for student milestones, and improved collaboration via Chatter and mobile dashboards—resulting in a 10–15% increase in youth opportunities and deeper advancement through its programs.

Hopeworks

Father Jeff Putthoff

Founder