Case Study: Muscular Dystrophy Association achieves a data-driven transformation and 25% productivity gains with Salesforce for Nonprofits

Helping Individuals Living with Muscular Dystrophy through the Nonprofit Success Pack

The Muscular Dystrophy Association (MDA) is a nonprofit that supports people with muscular dystrophy, ALS and related neuromuscular diseases. Faced with fragmented donor and patient data, inefficient back-office processes and the sudden loss of in-person fundraising during COVID-19, MDA needed to become a data-driven organization that could centralize services, improve case management and quickly pivot its fundraising model.

By implementing Salesforce’s Nonprofit Success Pack alongside Service Cloud, FinancialForce, Marketing Cloud and partner integrations (Tableau, Command Center), MDA built a cloud-based centralized service center, integrated fundraising platforms and real‑time dashboards. The transformation increased productivity by about 25%, saved an average of 25–50% of staff time, improved case and donor management, and enabled a successful virtual Telethon and new digital fundraising channels.

Muscular Dystrophy Association

Martin Biernat

Project Director