Case Study: GreatSchools achieves 57% higher email open rates and personalized, scalable outreach with Salesforce for Nonprofits

GreatSchools Increases Educational Engagement with Marketing Cloud

GreatSchools is a nonprofit that provides PK–12 parents with school information and resources, reaching about 45 million unique users annually. With a small team, they struggled to deliver timely, relevant content tailored to parents’ needs across different child age groups and couldn’t scale personalized communications without better technology.

By adopting Salesforce Marketing Cloud, GreatSchools now sends roughly 76 million targeted emails, uses A/B testing and dashboards to tailor content (e.g., weekly and monthly newsletters reaching ~1.2M and ~1.1M parents), and makes all content mobile responsive. These tools enabled 1:1 personalized journeys and improved messaging—resulting in a 57% increase in email open rates after 12 weeks of testing.

GreatSchools

Carol Lloyd

Vice President, Editorial Director