Case Study: Min Stora Dag achieves greater reach and grants more wishes with Salesforce for Nonprofits

Granting more wishes to more children with Salesforce

Min Stora Dag is a Swedish non‑profit that grants special days—concerts, camps and events—to children and teenagers with serious illnesses. As a small organisation reliant on donations, it struggled with time‑intensive manual processes, fragmented information and limited capacity to build the trusted relationships needed with families, volunteers and partners to reach more children.

By implementing Salesforce Sales Cloud the charity centralized volunteer, partner and family data, automated online form capture and booking details, and streamlined communications. The 14‑person team now works faster and more collaboratively, enabling the organisation to scale its impact (hosting 3,000 children and granting 300 wishes in 2015 versus 1,753 attendees in 2013), improve donor reporting and expand services without proportionally increasing resources.

Min Stora Dag

Maggie Nilsson

Project Manager