Case Study: The Fundraising People achieves paperless, mobile fundraising and 40% year-on-year growth with Salesforce for Nonprofits

From Clipboards to iPads The Fundraising People Revolutionizes Fundraising with Salesforce

The Fundraising People recruits regular givers for Australia’s major not‑for‑profits but had outgrown spreadsheets—more than 40,000 records and manual, paper‑based processes led to constant crashes, triple‑handling of data, slow recruitment and training, and time‑consuming weekly admin. The organization needed a stable, integrated system and a move to mobile field signups to improve accuracy, speed and operational visibility.

By implementing Salesforce Sales Cloud and Chatter, plus web forms, automated workflows and dashboards, The Fundraising People consolidated data and digitized recruitment and onboarding. The change delivered immediate operational efficiencies, cut training time by 1.5 days per month, eliminated the need for a full‑time number cruncher, supported 40% year‑on‑year sales growth, and—with a compliant iPad solution being built by partner Arxus—expects to save a full admin day per week, reduce attrition and improve donor communications and data accuracy.

The Fundraising People

Matthew Brine

Director